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Thank you for attending the session on Book Talking. Below you will find resources we discussed and the text of the slides. If you'd like a copy of the "Choose an Activity" magic trick with which we started the session, please e-mail me at tommy@tommyjohnspresents.com. Please specify whether you want a Word document or a .pdf copy. (My plan was to make it available as a .pdf directly from the website, but I could not make it work.) Bibliography Cialdini, Robert B. Influence: The Psychology of Persuasion, Revised Edition. New York: Collins Business Essentials, 2006.
Frank, Milo O. How to Get Your Point Across in 30 Seconds or Less. New York: Simon & Schuster, 1986.
Franklin, Julian. Kid Control: Behavior Management for Children’s Entertainers. Houston, TX: Julian Franklin Productions, 2005.
Girard, Joe. How to Sell Anything to Anybody. New York: Simon and Schuster, Fireside Edition, 2006.
Goldstein, Noah J.; Martin, Steve J.; and Cialdini, Robert B. Yes!: Fifty Scientifically Proven Ways to Be Persuasive. New York: Free, 2008. Gladwell, Malcolm. The Tipping Point: How little Things Make a Big Difference. New York: Little Brown and Company, 2000, 2002
Godin, Seth. Permission Marketing: Turning strangers into Friends, and Friends into Customers. New York: Simon and Schuster, 1999.
Heath, Chip, and Heath Dan. Made to Stick: Why Some Ideas Stick and Others Survive. New York: Random House, 2007.
Johnson, Spencer, and Johnson, Constance. The One Minute Teacher. New York: William Morrow, 1986.
Roam, Dan. The Back of the Napkin: Solving Problems and Selling Ideas. New York: Penguin, 2008. Tamblyn, Doni. Laugh and Learn: Ninety-Five Ways to Use Humor for More Effective Teaching and Training. New York: American Management Association, 2003.
Williams, Roy H. Magical Worlds of the Wizard of Ads. Austin, TX: Bard, 2001.
---. Secret Formulas of the Wizard of Ads. Austin, TX: Bard, 1999.
---. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Austin, TX: Bard, 1998.
Notes, definitions, key points of the session
Book Talking – getting people you care about to read books you care about. Gale Eaton, Sturbridge, MA
The Invention of Hugo Cabret by Brian Selznick Website: www.theinventionofhugocabret.com Slideshow of introduction: http://www.theinventionofhugocabret.com/slideshow_flash.htm
Making Your Book Talks POP!
Book talking involves
üa
speaker
üan
audience
üand
a message.
Making Your Booktalks POP! The Speaker
ü
prepared
ü
knowledgeable
ü
interesting
ü
relevant
ü
sincere
ü
enthusiastic
ü
on the same team as the teachers
Making Your Booktalks POP!
The Audience
üelementary,
middle or high
üindividuals,
small groups or large groups
ühomogenous
ümore
than students
übackground,
demographics
“I know my customers, and I know what they expect.” Joe Girard, How to Sell Anything to Anybody, p. 108
Making Your Book Talks POP!
The message
üorganized
übrief
üengaging
üsupported
- with props, costumes, the book
ürelevant
üconsistent
with the book
Making Your Booktalks POP!
The Message (continued) can include: preview/overview selected reading introduction of a character relevant parallel nonfiction selection “If you like _____, you might also like this.” (Amazon.com) Making Your Book Talks POP! Tools for your Book Talking Tool Box
üBooks
üCostumes
– November 2
üVideo
üPuppets
üMusic
üCelebrity
Endorsement
Making Your Book Talks POP! Elements of a Book Talk that POPS!
üEnthusiasm
üCredibility
üCatchy
introduction
üTrue
to the overall story
üSolid
recommendation
üSocial
proof
Making Your Booktalks POP! Other ideas that really work!
üShelf
Talking
üYour
ideas
Making Your Booktalks POP! Benefits of a Book Talk that POPS!
üIncreased
circulation
üAttract
new readers
üCirculate
hidden treasures
üIncreased
visibility for the media center AND the media specialist
üPushes
you to know your collection
üCirculates
new books
Making Your Booktalks POP! EXAMPLE: Match That Book! Making Your Booktalks POP! Step One: Attitude
üRead
with book talking in mind
üBe
on the lookout for costumes and props
üListen
to what your patrons want
üLook
for opportunities to spontaneously book talk/shelf talk
Making Your Booktalks POP! Step Two: Actions
üJust
DO IT!
üTalk
to teachers about book talking in the classroom on books that
meet the standards
üInclude
one in your library lessons
üHave
several prepared to offer at a moment’s notice
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Tommy
Johns Presents